Last updated: 30 July 2026
Elirati (elirati.com) is operated by LIVAY LIMITED (Business Registration No. 74583010), Unit B6, 12th Floor, Wing Wah Building, No. 677 King's Road, Quarry Bay, Hong Kong (“we”, “us”). This Privacy Policy explains how we collect, use, and share personal information when you visit or shop on our store.
Information we collect
- Contact and account details (name, email, phone, shipping/billing address)
- Order and payment details (processed by our payment providers — we do not store full card numbers)
- Device and usage data (IP address, browser, pages viewed, cookies and similar technologies)
- Marketing preferences and messages you send to our support team
How we use information
- To process orders, payments, shipping and returns
- To provide customer support and service messages
- To improve our website and product offering
- To send marketing emails if you have consented (you can unsubscribe at any time)
- To prevent fraud and comply with law
Sharing
We share personal information with service providers that help us operate the store, including Shopify, payment processors, shipping carriers, and email/marketing platforms (such as Klaviyo). They may only process data for our instructions. We do not sell your personal information.
International transfers
We are established in Hong Kong and serve customers internationally, including in the UAE. Your information may be processed in countries where our providers operate, with appropriate safeguards where required.
Retention
We keep order and account records as needed for legal, tax and accounting purposes, and marketing data until you unsubscribe or ask us to delete it (subject to legal retention).
Your rights
Depending on where you live, you may have rights to access, correct, delete, or restrict processing of your personal information, and to object to marketing. Contact us at contact@elirati.com. You may also use our Privacy Choices page where applicable.
Cookies
We use cookies and similar technologies for essential store functions, analytics and (where allowed) advertising. You can control cookies in your browser settings and via any cookie banner shown on the site.
Contact
LIVAY LIMITED — Business Registration No. 74583010
Unit B6, 12th Floor, Wing Wah Building, No. 677 King's Road, Quarry Bay, Hong Kong
Email: contact@elirati.com